11x, one of Europe’s most heralded AI startups in recent years, said today that it has raised a $24 million Series A financing.
Sarah Tavel, General Partner at Benchmark, confirmed the funding in a press release seen by Newsng on Tuesday.
11x is an AI startup founded in 2022 by Hasan Sukkar. The company specializes in developing autonomous digital workers that automate Go-to-Market (GTM) workflows, enabling organizations to increase efficiency and reduce costs. 11x focuses on automating roles in GTM teams such as Sales, Marketing, and Revenue Operations.
The investment was headed by US VC Benchmark, with contributions from Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries Club, Activant, HubSpot Ventures, Project A, 20VC, 20Growth, and 20Sales.
The Series A comes roughly a year after 11x.ai raised $2 million in preliminary funding sponsored by Project A Ventures. Founded in 2022, the business refers to its AI agents as “automated digital workers,” and, like others in the area, its argument is that its software can undertake tedious chores, freeing up human employees to focus on more strategic work.
“In two years, we believe that digital workers will be a regular part of how companies around the world operate,” said Hasan Sukkar.
“Thinking ahead, there will be two additional digital workers that we are launching in the coming months,” Sukkar continued. “All of this is part of our plan to build a suite of deeply integrated agents.”
11x created “digital workers” – AI-powered technologies that performed the duties of sales development representatives (SDRs) and some customer service responsibilities.
The company now employs two of these “workers”: Alice, who communicates via text, and Jordan, a newer model that uses speech technology.
11x claimed that these systems, which can automatically contact potential clients to generate sales leads and manage inbound sales enquiries, can beat 11 persons doing the same job.
The investment will help 11x expedite its product development pipeline, increase its personnel, and strengthen its global market presence, particularly in the United States, where the firm just established its headquarters.
We earlier reported that Waza, an African B2B payment and liquidity provider for emerging market companies supported by Y Combinator, has raised $8 million in debt and equity capital to grow into new regions and launch new trade finance products.
