Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses.
On Thursday, the e-commerce giant launched Project Amelia, a chatbot geared at addressing sellers’ questions and giving data to help them grow their businesses, at its Accelerate conference in Seattle.
The move is part of a larger Big Tech push to use technology for further automation.
Amazon has been releasing a variety of AI tools as competition from Microsoft Corp., Alphabet Inc.’s Google, and Open AI heats up.
One is Amazon Q, a workplace chatbot that assists corporate customers with information searches, code writing, and business metrics analysis.
The software will be able to assist merchants in resolving issues such as delayed shipments without requiring further human participation.
Amazon demonstrated the software for Reuters, showing how Amelia can swiftly get parameters for a vendor, such as sales statistics.
It also suggested ways to prepare for important sales holidays, such as running discounts and purchasing advertising on Amazon.com.
Newsng gathered that Project Amelia serves several vital purposes.
It can respond to knowledge-based enquiries, such as those concerning how to get ready for impending sales occasions like Black Friday or Amazon Prime Day.
Project Amelia, according to Mary Beth Westmoreland, vice president of worldwide selling partner experience at Amazon, adds a new dimension of complexity to the seller experience.
“Project Amelia delivers a personal Amazon selling expert that understands a seller’s unique business and provides personalized recommendations, insights and information to help sellers thrive,” she wrote in a blog.
Updates on metrics and data based on a seller’s or brand’s sales over time can also be obtained via the system.
We earlier reported that users can now make purchases through TikTok without leaving the app through direct integration of Amazon shopping into the platform.
