Formula 1 and Amazon have partnered to launch Statbot, an AI model that processes race data in real-time to offer commentary during broadcasts.
At the recently concluded Spanish Grand Prix at the Circuit de Barcelona-Catalunya, Amazon made its Statbot debut.
Using technology from the Seattle-based company’s Amazon Web Services cloud computing division, the Statbot trawled race archives and parsed torrents of real-time racing data to feed context and trivia to broadcast presenters live during the Barcelona race, according to Neil Ralph, the tech company’s lead on a technical collaboration with Formula One.
According to Neil Ralph, the technical head for Amazon on this Formula 1 project, the company wants spectators to feel as though they have a say in the stories that are given to them.
More than that, though, AI provides a previously unheard-of capacity to analyse data like never before depending on the state of the vehicle and generate predictions about the race in real-time.
In a deal announced in 2016, Liberty purchased F1 from CVC Capital Partners under the direction of billionaire cable magnate John C. Malone.
Since then, its efforts have been directed at expanding the sport’s appeal on a worldwide scale and expanding its fan base through clever marketing strategies like the behind-the-scenes Netflix documentary series Formula 1: Drive to Survive.
“With this data and the intimacy with the fan, you can contemplate hyper-personalized experiences,” Eric Gales said, AWS Canada Managing Director.
Newsng understands that it is anticipated that Statbot will produce vital race forecasts, such as pit stop timing and possible overtaking situations, for the upcoming races.
We earlier reported that Amazon and telecom company, Vrio, announced that they would work together to jointly establish a satellite internet service in seven South American nations, putting them up against Elon Musk’s Starlink.
