Tech giant, Microsoft, has announced its plans to launch its mobile game store in July.
The company disclosed the update at the just concluded on-stage interview with Xbox president, Sarah Bond, at a Bloomberg event.
According to Xbox president Sarah Bond, the company’s first-party portfolio, which includes games like Candy Crush and Minecraft, will be available on the mobile shop when it launches. After that, Microsoft intends to let other publishers use the mobile shop.
Bond explained that rather than releasing an app, the firm has chosen to establish a browser-based shop, making it “accessible across all devices, all countries, no matter what” and preventing you from being “locked to a single ecosystem.”
Newsng gathered that Microsoft will initially exclusively host its games where a large number of Activision Blizzard games will be available.
“We’re going to start on the web,” Bond said. “And we’re doing that because that really allows us to have it be an experience that’s accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores, and then we’re going to extend from there.”
Microsoft has been discussing the debut of an Xbox mobile game shop for some time now, and here is the official announcement.
The CEO of Microsoft Gaming, Phil Spencer, stated in December of last year that the business was in talks with partners to open an Xbox mobile shop and that it would happen shortly.
An Xbox spokesperson told Bloomberg that this is “just the first step in [the company’s] journey to building a trusted app store with its roots in gaming.”
Newsng understands that while Apple and Google are required by the EU’s Digital Marketing Act (DMA) to open up their mobile app stores, Microsoft is attempting to offer a substitute for the two in the US and other markets.
We earlier reported that Microsoft allegedly forbade the USPD from using the facial recognition software Azure OpenAI, driven by artificial intelligence.
