The Federal Government of Nigeria has set an ambitious goal to boost the nation’s Gross Domestic Product (GDP) by $100 billion through the creative industry by 2030.
This announcement was made by the Minister of Culture, Art and Creative Economy, Barrister Hannatu Musa-Musawa, during the Ojude Oba festival held in Ijebu-Ode, Ogun State.
Represented by Dr. Ben Ugo Anama, the Minister highlighted the government’s commitment to promoting and preserving Nigeria’s cultural heritage under President Bola Tinubu’s Renewed Hope Agenda.
Musa-Musawa revealed the ministry’s vision, “Destination 2030,” which she said aims to leverage the economic potential of the arts, culture, and creative economy to drive substantial economic expansion.
She noted that the sector is capable of contributing over $100 billion to the GDP by 2030, underscoring the government’s strategic focus on cultural and creative industries as pivotal drivers of economic growth.
In her address, Musa-Musawa also emphasized the government’s intention to seek UNESCO recognition for the Ojude Oba festival.
”This initiative aims to elevate the festival’s status internationally, highlighting its significant impact on Nigeria’s tourism sector,” she stated.
”Indeed, it is an effort to diversify the economy and promote Nigeria’s rich cultural heritage on a global stage,” she added.
The Minister assured that all necessary processes would be activated to secure UNESCO approval, ensuring the festival gains the global recognition it deserves.
Governor Dapo Abiodun of Ogun State, speaking at the event, lauded the Ojude Oba festival for its role in giving Ijebuland and Ogun State a unique identity.
He acknowledged the festival’s contribution to the cultural heritage and its potential to boost tourism in the state.
Recall that Vice President Kashim Shettima recently reaffirmed the Tinubu administration’s commitment to bolstering Nigeria’s creative economy, promising an inclusive and prosperous future for the nation’s cultural landscape.
Speaking at the Art, Culture, and Creative Economy Roundtable held at the Presidential Villa, Abuja, the VP vowed to amplify the voices of Nigeria’s creative minds and harness the diverse cultural tapestry for economic advancement.
Acknowledging past governmental neglect, the VP tendered a heartfelt apology to the creative and entertainment sector and expressed admiration for their achievements despite minimal support from the government.
