Google has taken a major step towards integrating prediction markets into the mainstream financial ecosystem by incorporating live data from Kalshi and Polymarket into Google Finance and its search tools. The update, which is rolling out initially to Google Labs users, enables real-time viewing of probabilities for future events — including elections, economic indicators, and even sports outcomes — directly within Google’s interface.
Through this integration, users can now pose natural language questions such as “Will Bitcoin hit $100,000 in 2025?” or “What is the expected GDP growth next year?” and instantly receive market-driven probabilities. The new feature will also display interactive charts showing how odds have evolved, providing a clearer picture of shifting market sentiment and expectations.
Kalshi, a U.S.-regulated exchange, is known for its focus on markets tied to economic data, elections, and policy decisions. Polymarket, on the other hand, operates on blockchain technology and has built a reputation for covering a wide spectrum of topics ranging from politics and crypto to entertainment and sports. In both cases, the price of each contract reflects the collective opinion of traders, effectively turning market data into a real-time indicator of public expectations.
The integration marks a notable move by Google to bring prediction markets — once the domain of crypto traders and niche investors — into everyday financial analysis. As they appear alongside stock and bond data, these market-based insights could reshape how users interpret future-oriented information.
Both Kalshi and Polymarket have witnessed rapid expansion in 2025. Kalshi recently secured $300 million in funding led by Sequoia Capital, valuing the firm at $5 billion. It now operates in over 140 countries and manages more than 60% of global prediction market trading. The company also launched KalshiEco, a new hub developed in partnership with Solana and Coinbase’s Base, further enhancing its reach and technological capabilities.
Polymarket, meanwhile, is reportedly negotiating a potential $2 billion investment from Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, which could boost its valuation to as high as $10 billion. The platform has also partnered with Chainlink to introduce faster, 15-minute settlements on Polygon, powered by decentralised oracle data.
Competition in the sector is intensifying as new entrants join the race. Gemini has unveiled Gemini Titan, a federally regulated prediction platform approved by the U.S. Commodity Futures Trading Commission (CFTC), while Trump Media & Technology Group, the parent company of Truth Social, has teamed up with Crypto.com to build prediction markets directly into its social platform.
By embedding prediction data within its widely used tools, Google is not just enhancing its financial analytics offerings — it is legitimising prediction markets as a valuable source of real-time insight into the world’s expectations for the future.
