Strategy Inc. has further strengthened its position as the world’s largest corporate holder of Bitcoin after acquiring an additional 13,627 BTC in early January. The latest purchase, disclosed in a regulatory filing, brings the company’s total Bitcoin treasury to 687,410 BTC, underlining its long-standing commitment to using the cryptocurrency as its primary reserve asset.
The acquisition was carried out between January 5 and January 11, with Strategy spending approximately $1.25 billion on the purchase. According to the company’s filing with the U.S. Securities and Exchange Commission, the Bitcoin was bought at an average price of about $91,519 per coin, inclusive of fees and related expenses. Funding for the transaction came from proceeds raised through Strategy’s ongoing equity issuance programmes.
To finance the purchase, the company sold more than 6.8 million shares of its Class A common stock, alongside around 1.19 million shares of its Series A Perpetual Stretch Preferred Stock. These sales generated net proceeds of roughly $1.247 billion, almost all of which was swiftly deployed into Bitcoin. The move reflects Strategy’s established approach of tapping capital markets to steadily expand its digital asset reserves.
With this latest addition, the total cost of Strategy’s Bitcoin holdings now stands at approximately $51.80 billion. Across all acquisitions to date, the company’s average purchase price sits at around $75,353 per Bitcoin. This places its cost basis well below recent market levels, giving Strategy a sizeable unrealised gain on its balance sheet despite ongoing price volatility in the crypto market. The firm’s holdings now represent more than 3 per cent of Bitcoin’s circulating supply, reinforcing its dominant position among institutional investors.
At the time of writing, Bitcoin was trading at just over $90,500, slightly lower on a 24-hour basis but still comfortably above Strategy’s average acquisition price. The broader market continues to show strong activity, with daily trading volumes rising sharply and total market capitalisation holding near $1.8 trillion as Bitcoin edges closer to its fixed supply cap of 21 million coins.
Strategy’s accumulation strategy has been years in the making, built around the belief that Bitcoin offers long-term protection against inflation and currency debasement. By repeatedly issuing equity and converting it into what the company views as a superior store of value, Strategy has effectively tied its corporate identity to Bitcoin’s performance. While this approach has exposed the firm to periods of sharp volatility, management has consistently doubled down, even during market downturns.
Recent months suggest that momentum is not slowing. In December 2025, Strategy lifted its holdings to over 672,000 BTC before adding further purchases in early January. Alongside its Bitcoin strategy, the firm has also boosted its cash reserves to help manage interest obligations and dividends. With billions of dollars still authorised under its existing share issuance programmes, Strategy appears well-positioned to continue expanding its Bitcoin treasury, regardless of short-term market fluctuations.
