Social media giant, TikTok, known for its short-form video content, is experimenting with long-form video with a new feature that lets certain users post videos up to sixty minutes long in a bid to break YouTube’s dominance.
Social media analyst Matt Navarra was the first to notice the function, which is a departure from TikTok’s initial model.
At first, users could only upload 15-second movies to the app, but TikTok has increased that restriction over the past few years.
Although the company became well-known for its short-form videos, it has gradually begun to embrace long-form content to challenge one of its main rivals, YouTube.
Newsng gathered that the change is a reaction to the increasing demand from content creators who want more time to exhibit their work.
A longer runtime provides a plethora of chances for comprehensive tutorials, in-depth walkthroughs, and even full-length TV programmes.
As per the company’s statement, the objective of the extended duration is to allow content creators to explore novel or extended forms of content that would not be feasible otherwise or would be laborious to watch if you have to go through several films.
It’s still unknown what will happen to the 60-minute upload option in the end because TikTok will probably decide whether to fully deploy it based on user input and the outcomes of the ongoing test.
Nonetheless, this audacious step highlights TikTok’s goal to transcend its origins in short-form content and contest YouTube’s hegemony in the long-form video space.
This also allows full TV programme episodes to be uploaded to the platform; the first episode of a show that Peacock released on TikTok last year was divided into five parts. You won’t need to go through the same hurdles if something similar occurs again.
The short-video platform earlier announced that it will start automatically labelling material created by artificial intelligence (AI) across many platforms, including OpenAI’s Dall-E and its tools.
