YouTube has launched its affiliate program in India, allowing uploaders to mention products in their videos and earn referrals.
Travis Katz, General Manager and Vice President, Shopping, of YouTube, confirmed the partnership in a joint statement on Friday.
The company is collaborating with Walmart-owned e-commerce service Flipkart and fashion store Myntra to offer their product catalogues to uploaders.
This new service is part of the newly announced YouTube Shopping affiliate scheme, which is now open to all qualifying YouTubers in the country.
To be eligible for the affiliate program, creators’ channels must be listed in the partner program and have at least 10,000 subscribers.
YouTube already allows select Indian creators to market their items on their channels, and now they may tag products mentioned in their videos, shorts, and livestreams.
“By making product discovery seamless across every format—from long-form videos and Shorts to live streams—and accessible on any device—mobile, web, and Connected TVs—we’re amplifying the impact creators can have and making it easier than ever for them to connect with their audiences,” the company said in a blog post.
The company said that India, YouTube’s biggest user base with over 400 million users, has more than 110,00 channels and over 100,00 subscribers, and since Shorts launched in India in 2020, users have viewed them over a trillion times.
Newsng gathered that the YouTube Shopping affiliate program expands on YouTube’s existing monetisation possibilities, including Ads income, YouTube Premium, Brand Connect, and other fan-based services like Channel Memberships, Super Thanks, Super Chat, and Super Stickers.
“We’re unlocking a new phase of product discovery, powered by the strong connections between creators and their viewers. The YouTube Shopping affiliate program offers Indian creators a unique opportunity to diversify their revenue streams and deepen their connection with their audiences,” Katz noted.
We earlier reported that YouTube has launched a new creator-focused artificial intelligence (AI) tool. This new tool, powered by Google’s in-house AI chatbot, Gemini, allows platform video makers to brainstorm video ideas.
