Rumble, a video-sharing site, has filed a lawsuit against Google, alleging monopolistic activities in its digital advertising products. Rumble is suing for more than $1 billion in damages.
The cloud services company and video-sharing website revealed on Tuesday that it has launched a second case against Google for numerous Sherman Antitrust Act violations.
Rumble’s CEO Chris Pavlovski shared the news on X (formerly Twitter), revealing the company had “opened a second front” with Google.
Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure.
The Northern District of California, the same court that heard Rumble’s initial case, is where the new one was filed.
Newsng understands that if Google had not engaged in anti-competitive behaviour in the ad industry, Rumble would have garnered billions of dollars in advertising (Rumble was a Google publishing client until 2022 when it established its ad tech stack.)
This is the video company’s second lawsuit against Google. In 2021, Rumble filed a lawsuit against Google alleging that the company was improperly favouring YouTube videos in search results and on its Android mobile operating system.
“Against evil, we go on offence,” Pavlovski wrote. Other users offered their support for the platform’s lawsuit, with one writing, “Great to see companies boldly standing their ground against Google.”
In addition to overseeing the exchange that links these parties, the lawsuit claims that Google represents both ad buyers and sellers.
The lawsuit also claims that Google apps—including YouTube—should not be pre-installed on Android-powered smartphones.
A trial in the first lawsuit is set for May 2025 and was filed in the same federal court in California in 2021. The case is currently undergoing active discovery.
In a similar story, Google is also facing competition as a new open-source GenAI model, the Falcon 2 series, from a government research agency, in the United Arab Emirates was launched on Monday.
