A London-based AI recycling tech company, Sorted, has secured more than $2 million in a seed fundraising round headed by Pi Labs.
Arthur Goujon, Co-Founder and CTO at Sorted confirmed the fund in a media release on Wednesday.
Other investors include the circular economy-focused fund Archipelago Ventures, Circular Plastics Accelerator, Conduit Connect, Antler and angel investors, according to the release.
Sorted was founded in 2022, and their technology identifies recyclable materials at garbage facilities using computer vision and spectroscopy, which measures electromagnetic fields.
The startup then guides human pickers to recover materials that might otherwise wind up in an incinerator or landfill using lasers controlled by artificial intelligence.
Carbon emissions can be decreased by recovering recyclable materials. Sorted claims that one use of its technology resulted in a more than 50% reduction in residual waste recovery.
Waste management and recycling businesses are the startup’s target market. It has already signed agreements with Cawleys and SUEZ UK.
“Our mission is to help waste management companies sort their waste more effectively and maximise recovery of recyclable materials through aiding Materials Recovery Facilities (MRFs) and Plastic Recovery Facilities (PRFs) in improving their workforce efficiency.
“We use AI to augment and better enable human pickers, and our UK pilots show increased revenue and performance as well as reduced costs through using Sorted’s technology,” the Co-Founder explained.
We earlier reported that Apple has acquired Datakalab, a French AI firm specializing in on-device processing, aligning with its commitment to enhance privacy and data security.