The TON blockchain team is spearheading a series of policies to bolster the adoption of Telegram and its cryptocurrency features.
One such policy, introduced by Elon Musk’s social network, entails new users paying a nominal yearly fee to access premium features like News Daily, posts, likes and bookmarks.
Musk justifies this move as a strategy to combat bots and fake accounts that inundate timelines.
While eliciting mixed reactions from users, the Open Network (TON) blockchain sees it as a potential catalyst for broader crypto adoption.
The ripple effect of this policy change could lead to more users gravitating towards censorship-free media platforms such as Telegram, particularly with the recent launch of the ads-sharing program.
Additionally, Telegram founder Pavel Durov’s announcement regarding ad RevShare payouts in Toncoin (TON) for broadcast channels worldwide signifies a pivotal shift in incentivizing crypto adoption on a global scale.
Durov’s initiative, which allocates 50% of advertising revenue through the TON blockchain, not only encourages the hosting of Telegram broadcast channels but also contributes to the mainstream adoption of digital assets.
With the program already in effect, Toncoin (TON) has witnessed surges in value, reaching all-time highs on multiple occasions.
However, amidst market fluctuations affecting various cryptocurrencies, Toncoin currently trades 19% below its peak value according to CoinMarketCap data.
