Food delivery company, Uber Eats, is testing a TikTok-like video feed in New York, San Francisco, and Toronto.
The company disclosed the development in a media release through Sr. Director of Product, Awaneesh Verm, on Monday.
The short-form video feed according to Verm is to boost discovery and help restaurants showcase their dishes.
With this release, Uber Eats now joins a long list of other well-known apps—including Netflix, Instagram, YouTube, Snapchat, and Instagram—that have introduced their short-form video streams in response to TikTok’s surge in popularity.
TechCrunch also recently discovered that LinkedIn has been testing out a feed that resembles TikTok.
Carousels displaying the new Uber Eats short-form movies can be seen across the app, including on the home screen. Upon selecting a video preview, you will be able to navigate through a vertical stream featuring brief content.
Only menu items from eateries that are close enough to deliver to you will be displayed.
Chanyu Xu and Travis Kalanick co-founded the US-based company in 2014.
“The early data shows people are much more confident trying new dishes and trying things that they otherwise wouldn’t have,” Verma said.
“Even little things like being able to see texture, and the details of what a portion size looks like, or what’s in a dish, has been really inspiring for our users.”
Uber Eats app recently partnered with Secaucus, a New Jersey-based Vitamin Shoppe, to become the first nationwide retailer of nutritional supplements. The app offers both scheduled and on-demand delivery of essential nutritional support items and supplements nationwide.
“The early data shows people are much more confident trying new dishes and trying things that they otherwise wouldn’t have,” Verma said.
“Even little things like being able to see texture, and the details of what a portion size looks like, or what’s in a dish, has been really inspiring for our users.”
We earlier reported that Uber, the ride-hailing service, has calmed riders’ concerns over a data-sharing arrangement with the Lagos government.
The ride-hailing company stated that it is working with the government to exchange data as previously promised after some of its drivers lately faced problems with the State’s control over the data-sharing arrangement.