RTF Blockchain has appointed legendary boxer Mike Tyson as its esteemed brand ambassador.
The renowned boxing icon aligned forces with the blockchain venture for pugilists, Ready To Fight (RTF), marking a significant milestone in boxing and digital innovation.
The collaboration, as disclosed in a press release, coincides with RTF’s imminent launch of its proprietary RTF token across four prominent cryptocurrency exchanges. Tyson’s involvement as a brand ambassador signifies a pivotal move aimed at catalyzing a paradigm shift within the boxing sport.
“Mike Tyson’s endorsement of RTF’s mission to redefine the sport speaks volumes. As a brand ambassador, Tyson’s unparalleled reputation and global resonance are poised to exponentially broaden RTF’s impact, captivating and motivating boxing enthusiasts worldwide.”
Headed by heavyweight champion Oleksandr Usyk and a cadre of seasoned advisors and ambassadors, RTF is a blockchain-powered social platform tailored to seamlessly unite fighters of every calibre with critical industry stakeholders.
Notably, this foray into blockchain isn’t Tyson’s maiden venture.
In August 2021, the boxing luminary ventured into non-fungible tokens (NFTs), offering a collection for sale on OpenSea marketplace.
Collaborating with emerging digital artist Corey Van Lew, Tyson curated a limited edition NFT token, further cementing his presence in the digital collectables sphere.
Subsequently, in April 2022, the former heavyweight champion unveiled his exclusive Mystery Box NFT collection via Binance’s NFT marketplace. Enthusiasts had the unique opportunity to secure ownership of autographed Tyson memorabilia, ranging from gloves and shorts to T-shirts and warm-up gear.
