Renowned Nigerian entrepreneur and public figure Ben Murray-Bruce recently shared his insights on the Nigerian naira’s value in a thought-provoking social media post.
Mr Murray-Bruce highlighted the shift in the naira’s value, emphasizing that the Central Bank of Nigeria had ceased defending the currency with $1.5 billion monthly.
In his message, he urged Nigerians to actively contribute to the appreciation of the naira by supporting local businesses and initiatives.
Mr Murray-Bruce proposed several practical actions, including using Nigerian data services like Glo, patronizing local cinemas such as Silverbird to watch Nollywood movies, switching allegiance from international football clubs to Nigerian teams like Enyimba FC and Kano Pillars, consuming Nigerian-made products like Dangote spaghetti and Chivita juice, and opting to travel with Air Peace for Christmas and New Year celebrations.
He underscored the idea that supporting homegrown businesses and products would contribute to the growth and appreciation of the naira.
”If you want the naira to rise, don’t come on social media to vent. Instead, it would be best if you now defended the naira by coming on social media with Glo data.
”Coming to Silverbird Cinemas to watch Nollywood movies. Shifting from Manchester United and Real Madrid to Enyimba FC and Kano Pillars.
”Eating Dangote spaghetti and washing it down with Chivita juice, and flying home for Christmas and New Year with Air Peace. Only when we #BuyNaijaToGrowTheNaira will the naira appreciate, not when we come on social media to vent,” the former senator opined.
